Sunday, October 1, 2017

DOUBLE DUTCHESS


After eleven years, Fergie has finally released the long-awaited follow-up to her mega-successful debut solo album, "The Dutchess". Although an unfinished version of the entire album was leaked in July, the official version of  "Double Dutchess" is now out. Much like her debut, the forty-two year old mother and soon-to-be former wife to actor, Josh Duhamel has created another solid collection that features an eclectic mix of sounds ranging from hip-hop, reggae, soul, dance and modern pop.

Fergie decided to take full control of this project with her co-producing and co-writing nearly all of the tracks. She also decided to leave her record label, Interscope and to launch her own label, Dutchess Music. The album does feature the singles that failed to get much attention including "L.A. Love (La La)" which was dropped back in 2014 and "M.I.L.F.$" and "Life Goes On" from last year. But the new single, "You Already Know", that includes Nicki Minaj providing her trademark sassy rap, seems to be the step in the right direction. As for the hyper-sexual imagery she's projecting all over the promotional album pictures and videos, it does come across a little extreme and desperate. But I guess you do what you gotta do to get noticed in this competitive pop environment.

Taking a page from Beyoncé and her "Lemonade" album, Fergie has made videos for each of the songs on the album and assembled them together as a film called "Double Dutchess: Seeing Double". Take a look at a few of these videos:







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