Sam Smith had released a collection of songs throughout the previous year and had hits with "Dancing With a Stranger", a duet with Normani; "How Do You Sleep?", a cover of the disco classic, "I Feel Love" and "Promises" with Calvin Harris. Now 2020 will finally see the release of their third studio album, "To Die For". The direction of this record will be focused less on the ballads which they are best known for and more on straight-forward pop-dance songs, The non-binary artist has just released the title track (co-written with their long-time collaborator, Jimmy Napes and Stargate) which happens to be one of their trademark ballads about heartbreak. The video for the song is an inventive film which features Smith as a lonely mannequin head in a store window who watches various happy couples passing by it. And to promote the song and the upcoming album due in May, Smith recently opened up a pop-up wig shop in the Soho area of London.
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