TAKE TWO: RUN DMC

Run DMC became the first rap artists to achieve notable fame and commercial success during the 1980's and have remained one of the most influential performers in hip-hop. The New York based trio, made up of Joseph "Run" Simmons, Darryl "DMC" McDaniels and Jason "Jam Master Jay" Mizell, became a momentous force by combining heavy rock with rap and experimenting with the use of sampling from records by other artists to innovate hip-hop with a bold, progressive sound. They were also responsible for popularizing the characteristic street style of rap that included Kangol hats, thick gold chains, and unlaced Adidas shoes.

Simmons and McDaniels had grown up together in Hollis, Queens since they were children. Simmons' older brother, Russell was the manager of Kurtis Blow who had made a name for himself by becoming one of the first rappers signed by a major label and to have the first commercially successful rap singles, "The Breaks". The younger Simmons, going by "DJ Run", was able to get some stage time with Blow. He would convince his friend to begin rapping and McDaniels took on the name, "Easy D". They met Mizell, then known as "Jazzy Jase", hanging out at Two-Fifths Park in Hollis. After becoming friends, they went on to pursue music together.

The older Simmons was approached to record them. He eventually relented, helping to produce a single, land the trio a record deal and gave them the name, "Run-D.M.C". The single, "It's Like That" was released in 1983 and reached number fifteen on the r&b chart. A self-titled debut album followed the next year which was well was received and included the groundbreaking hit, "Rock Box" which merged rap and hard rock. The music video for the song would become the first ever hip-hop clip to be broadcast on MTV and received heavy rotation.

Achieving enormous success quickly, Run DMC performed at the Live Aid benefit concert and were featured in the 1985 hip-hop movie, "Krush Groove" which told the fictionalized story of Russell Simmons' rise in hip-hop as a music entrepreneur.

For their third album, "Raising Hell", the group approached Rick Rubin to produce who had just worked on LL Cool J's debut album, "Radio". He came up with the idea to record a version of Aerosmith's "Walk This Way". Originally, the thought was for Run DMC to rap over the original 1975 rock record but Rubin wanted to push the idea even further by having Steven Tyler and Joe Perry of Aerosmith perform on the actual cover recording. This single became a global smash in 1986, reaching number four in the US (even charting higher than Aerosmith's original) which helped make Run DMC become internationally known and would revitalize Aerosmith's career.

Run DMC would release "Tougher Than Leather" in 1988 which abandoned rap-rock for more sample-heavy sounds. The album did not sell as well and an ill-advised movie which they starred named after the record and directed by Rubin did not help matters. By 1990, the sounds of hip-hop was evolving once again and their next album, "Back From Hell" felt unfortunately dated, failing to generate much interest. During this time, each of the men had begun to suffer from personal and legal matters. They would all turn to the church for healing and guidance. Three years later, a reinvigorated Run DMC was back with a new album, "Down With the King", a well-received hip-hop collection that offered some subtle religious references.

Over the next years, the members began to have different ideas of how to continue, leading to creative tensions and personal conflicts. One more album was made together, the long delayed, "Crown Royal" in 2001. The following year, Mizell was murdered in his recording studio in Jamaica, Queens. Shortly after this tragic event, Simmons and McDaniels would announce that Run DMC would officially be disbanded and they created a fund to financially assist Mizell's family.

Run DMC helped pave the way for hip-hop to shift from an underground sound to become part of popular culture. Their classic beats still continues to inspire and has been recognized as an important part of music history. Run DMC has gone on to be inducted into the Rock and Roll Hall of Fame in 2009; honored with a Grammy Lifetime Achievement Award in 2016 and their album, "Raising Hell" was placed into the National Recording Registry by the Library of Congress in 2018.