Saturday, May 28, 2022

DON'T FORGET


After releasing several hypnotically seductive pop-dance singles, which included "One", "Obsession" and "Sex Rules", the anticipation level for an album from Sky Ferreira was set on high. And when that debut album, "Night Time, My Time" finally appeared in 2013, it did not disappoint but the sound had unexpectedly shifted, with elements of indie rock and '80's new-wave tossed in the mix. The album was rapturously received with several critics groups proclaiming Ferreira's work to be one of the best of that year. But then record label drama, with the LA-born singer pushing back wanting more control over her music and career, would cause an unplanned delay over a proper follow-up album.

A single, "Downhill Lullaby" had been released in 2019 and it was another departure for Ferreira; a dark and eerie ballad driven by strings with the long-delayed second album called "Masochism" soon to follow. But creative complications and a pandemic would postpone this album.

Now another single has just been released and that follow-up album looks even more promising. With "Don't Forget", Ferreira (teaming-up again with Jorge Elbrecht and Tamaryn Brown who had worked with her on "Lullaby") has delivered a booming dance track that doesn't feel out of place from her earlier work except there is clearer sense of artistic maturity from the now twenty-nine year old performer. And in case you may have missed it, have a listen to "Downhill Lullaby":



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