I assumed the music video as a creative outlet was pretty much a dead idea, most especially since the record labels have been slowly vanishing and the companies that are left certainly don't want to be bothered spending too much time and energy making something even remotely artistic. Even the original music video channel, MTV barely show them any more but recently I have noticed some actual inventive, fascinating and visually stimulating videos.
Now, none of these are from mainstream artists as they tend to play it very safe these days (with the possible exception of Lady Gaga). With the advancement of technology, it has made some of these new videos look like they've spent a million bucks but I'm certain it was much, much less.
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