Thursday, September 10, 2020

HIT DIFFERENT


It's been four years since the release of the debut album, "Ctrl" from alt-r&b artist, SZA. The record was met with universal acclaim and placed a spotlight on an exciting new talent. And while she's made several guest appearances on records by other performers (most notably with Maroon 5 on 2017's "What Lovers Do" and teaming up with Kendrick Lamar on the top-ten hit, "All The Stars" for the "Black Panther" soundtrack which also was nominated for a Best Original Song Oscar), we have been waiting for new music from the singer born Solána Rowe.

SZA had also been frustrated, publicly grumbling recently about the hold-up of her follow-up album from her label, Top Dawg Entertainment which had announced the record's release back in 2019. But now a new song has just materialized called "Hit Different" and that certainly describes this track. Written by SZA, Rob Bisel, Ty Dolla Sign (who also performs on the tune) along with the track's producers, The Neptunes, the song rides a sensual yet choppy beat, which deals with a dysfunctional love affair that she just can't end.

There is also a music video for "Hit Different" directed by SZA that is a striking visual wonder. The clip features the singer seen in a several settings (in a junkyard and a farm surrounded by animals) while performing slick choreography with dancers while wearing various sexy and stylish outfits. But there are also shots of SZA covered in blood like some sort of new-born embryo. Then almost near the end of the video, we are briefly introduced to another song, a smooth ballad. What does it all mean? Who knows and who cares as it all looks and sounds great. I know I can't wait to hear more from SZA.

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