I think it's the weakest track off of Madonna's "Rebel Heart" but "Bitch, I'm Madonna" is the latest single to be released. What is probably going to bring this song much desired attention is the music video, directed by Jonas Åkerlund who has worked with the artist many times including the clip for "Ray of Light" which won them a Grammy for Best Short Form Music Video .
Shot to look like one single take at the Standard Hotel in New York, the video's setting is like a wild and crazy party that Madonna is throwing with many of her famous friends in attendance. The guests feature some of the biggest female names in pop music right now like Katy Perry, Rita Ora, Miley Cyrus, Beyoncé and Nicki Minaj who also performs on the song. Other more unexpected appearances include Chris Rock, fashion designer, Alexander Wang, model, Jon Kortajarena, producer/DJ, Diplo (who co-wrote and produced the track) and what would a celebrity party be without Kanye West.
This all-star video hasn't changed my opinion about the song but it does make it more interesting. It's fun, colorful and attention-grabbing but still may not succeed in getting her new music some radio play. Pop radio should play music that is inventive and inspired but it's shameful that they seriously won't play Madonna only because of her age. The excellent first single, "Livin' For Love" definitely deserved to be played on the air. But this ridiculous mindset does explain the unadventurous nature of most of what is making it on the radio. Anyway, check out the video:
Here's a video bonus of the title song from the album that gave Madonna some long and hard-earned critical respect:
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